a product by 3G Healthcare Real EstateExclusively SNF sell-side advisors
Skilled nursing facility · CMS certified · CCN 495207

Franklin Health and Rehabilitation Center

720 Orchard Avenue, Rocky Mount, VA 24151 · Franklin County · one of 289 skilled nursing facilities in Virginia
120
certified beds
3 / 5
overall rating
For-profit
ownership type
over 85%
occupancy band
1.54
case mix, 1.09x the Virginia average
Street view of Franklin Health and Rehabilitation Center
Google Street View · opens in Maps
Street View
720 Orchard Avenue, Rocky Mount, VA
Map around Franklin Health and Rehabilitation Center
Map · Franklin County
Quality and staffing
CMS Care Compare · Jul 2026
Overall rating3 / 5 · state 3
Health inspection3 / 5 · state 2.8
Staffing1 / 5 · state 2.5
RN hours per resident per day0.52 · state 0.69
Overall rating, last 8 quarters
054Q3’244Q4’243Q1’253Q2’253Q3’254Q4’254Q1’264Q2’26latest
back to 4 / 5 over the 8 quarters shown, having been as low as 3 / 5
Surveys and enforcement
public record
Sep 2023
last standard survey
10
deficiencies cited · Virginia avg 15.5
$0
fines, last 3 years
2021
last change of ownership on the federal file
Yes
part of a chain
Medicaid in Virginia
state rate files
$255
median daily rate across the Virginia buildings in our rate book, Oct 2025 file
Want to see more?
behind the call
The expanded view of Franklin Health and Rehabilitation Center: who holds it, what has changed hands, how the money has moved, and where it is going.
Own or operate several? See the portfolio view ›
Franklin County
buildingbedsoverallFranklin Health and Rehabilitation Center1203 / 5Rocky Mount Health & Rehab Center1803 / 5
Virginia at a glance
289
buildings
32,648
licensed beds
88%
occupancy
76%
for-profit
What changed in Virginia
Nursing Home Medicaid Rates Rise Modestly as Operators Consolidate
The neighborhood
Street map © OpenStreetMap · satellite © Esri · pins: CMS Care Compare · loads as you reach it
Nearby skilled nursing
buildingbedsoveralloccupancyRocky Mount Health & Rehab CenterRocky Mount · 1.0 mi1803 / 570-85%Friendship Health and Rehab Center - SouthRoanoke · 16.1 mi1203 / 5over 85%Pheasant Ridge Nursing and RehabilitationRoanoke · 16.9 mi1012 / 5over 85%South Roanoke Nursing and RehabilitationRoanoke · 17.7 mi983 / 5over 85%King's Grant Lacy Health CenterMartinsville · 17.8 mi325 / 5over 85%Stanleytown Health and Rehabilitation CenterBassett · 18.0 mi1204 / 5over 85%
Public record only, the map and the list carry the same facts, and neither names an owner.
Own or operate this building?
Track your facility or your whole portfolio, and see the full read.

Source: CMS Provider Information and Care Compare, Jul 2026 files. Public record only; this page never identifies who owns a building.