a product by 3G Healthcare Real EstateExclusively SNF sell-side advisors
Skilled nursing facility · CMS certified · CCN 345113

Willow Creek Nursing and Rehabilitation Center

2401 Wayne Memorial Drive, Goldsboro, NC 27534 · Wayne County · one of 419 skilled nursing facilities in North Carolina
200
certified beds
2 / 5
overall rating
For-profit
ownership type
70-85%
occupancy band
1.37
case mix, 0.97x the North Carolina average
Street view of Willow Creek Nursing and Rehabilitation Center
Google Street View · opens in Maps
Street View
2401 Wayne Memorial Drive, Goldsboro, NC
Map around Willow Creek Nursing and Rehabilitation Center
Map · Wayne County
Quality and staffing
CMS Care Compare · Jul 2026
Overall rating2 / 5 · state 2.9
Health inspection2 / 5 · state 2.8
Staffing2 / 5 · state 2.7
RN hours per resident per day0.51 · state 0.59
Overall rating, last 8 quarters
053Q3’243Q4’243Q1’253Q2’253Q3’253Q4’253Q1’262Q2’26latest
down 1 star over the 8 quarters shown
Surveys and enforcement
public record
Dec 2024
last standard survey
5
deficiencies cited · North Carolina avg 8.7
$15,358
fines, last 3 years
Yes
part of a chain
Medicaid in North Carolina
state rate files
$350
median daily rate across the North Carolina buildings in our rate book, Apr 2026 file
Want to see more?
behind the call
The expanded view of Willow Creek Nursing and Rehabilitation Center: who holds it, what has changed hands, how the money has moved, and where it is going.
Own or operate several? See the portfolio view ›
Wayne County
buildingbedsoverallGoldsboro Rehabilitation and Healthcare Center1303 / 5Willow Creek Nursing and Rehabilitation Center2002 / 5Mount Olive Center1501 / 5O'berry Neuro-medical Treatment Center1441 / 5
North Carolina at a glance
419
buildings
43,850
licensed beds
83%
occupancy
84%
for-profit
The neighborhood
Street map © OpenStreetMap · satellite © Esri · pins: CMS Care Compare · loads as you reach it
Nearby skilled nursing
buildingbedsoveralloccupancyGoldsboro Rehabilitation and Healthcare CenterGoldsboro · 0.7 mi1303 / 5over 85%O'berry Neuro-medical Treatment CenterGoldsboro · 4.2 mi1441 / 5over 85%Mount Olive CenterMount Olive · 15.2 mi1501 / 5over 85%Greendale Forest Nursing and Rehabilitation CenterSnow Hill · 17.2 mi1152 / 5over 85%Nc State Veterans Home-kinstonKinston · 20.7 mi1001 / 5over 85%Wilson Healthcare and Rehabilitation CenterWilson · 21.6 mi815 / 5over 85%
Public record only, the map and the list carry the same facts, and neither names an owner.
Own or operate this building?
Track your facility or your whole portfolio, and see the full read.

Source: CMS Provider Information and Care Compare, Jul 2026 files. Public record only; this page never identifies who owns a building.