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NC
North Carolina Skilled Nursing: Market Intelligence Report
October 27, 2026 · Exclusively SNF Sell-Side Advisors · Since 2014
3G Healthcare Real Estate is a sell-side advisory firm working only in skilled nursing facility real estate. This report is the North Carolina ownership and operating picture as we track it, drawn from CMS Provider Information, federal ownership filings, county property records, published Medicaid rate files, and our own resolution work.
Every figure below describes the market in aggregate; nothing here is specific to any single owner or property.
419
facilities
43,850
licensed beds
83%
avg occupancy
62%
showing distress
What the Cost Reports Say · FY2024 to FY2026
The beds are full. The margin is the question.
Every full-year Medicare cost report North Carolina's skilled nursing facilities filed in FY2024 to FY2026, read as one set of bands: 397 reports across 97 counties. This is the table an owner puts their own filing against.
397
cost reports read across 97 counties
86.3%
median occupancy
63.4%
of the days reported by payer were Medicaid
6.7%
median net margin, 20.0% filed a loss
Six of every ten patient days North Carolina's skilled nursing facilities billed in FY2024 to FY2026 were Medicaid days: 63.4% of the 12,363,781 patient days on the 392 reports that break days out by payer. The median building ran 86.3% occupancy, with the middle half between 76.1% and 91.5%, on 396 reports that carry it. Patient revenue ran $385 a patient day at the median against $365 of reported operating expense, the cost report's own operating line rather than every cost a building carries. Net margin on the filings themselves was 6.7% at the median. 79 of the 395 reports that carry a bottom line filed a loss, which is 20.0% of them.
Statistic
25th
Median
75th
Reports
National median
Census and payer mix
Occupancy
Patient days as a share of available bed days, both off Worksheet S-3 Part I.
76.1%
86.3%
91.5%
396
84.2%
Medicare share of days
Traditional Medicare days as a share of all patient days, off Worksheet S-3 Part I.
4.7%
7.8%
11.3%
397
7.7%
Medicaid share of days
Medicaid days as a share of all patient days, off Worksheet S-3 Part I.
54.9%
65.4%
74.2%
392
66.3%
Everyone else as a share of days
Patient days that are neither traditional Medicare nor Medicaid, as a share of all patient days on the same filing. Managed care sits in here.
19.0%
25.2%
33.5%
392
23.4%
Per-resident-day economics
Patient revenue per patient day
Net patient revenue off Worksheet G-3, divided by patient days off Worksheet S-3 Part I. Blended across every payer.
$361
$385
$423
391
$373
Operating expense per patient day
Total operating expense off Worksheet G-3, divided by patient days. Net income also counts income and expense outside patient care, such as investment income, rentals and donations, which is why it is not patient revenue minus this line.
$339
$365
$404
388
$372
Net income per patient day
Net income off Worksheet G-3, divided by patient days.
$6
$28
$52
396
$14
Margin and liquidity
Net margin
Net income off Worksheet G-3 over net patient revenue off the same worksheet.
1.4%
6.7%
11.6%
395
3.7%
Current ratio
Current assets over current liabilities on the same filing. Under 1.00 means the building owes more inside a year than it holds to pay it with.
Statewide pool, of the 12,363,781 days on the 392 reports that break days out by payer
Median facility
Medicaid
63.4%
65.4%
Traditional Medicare
8.8%
7.8%
Everyone else, including managed care
27.8%
25.2%
The statewide pool adds to 100 because it divides one set of days three ways. The median facility column does not, and is not meant to: every building’s own mix sums to 100, but the median Medicaid building is not the median Medicare building. Managed care is broken out separately on 148 of the state’s reports; on those 5,165,770 days Medicare Advantage is 8.0% and managed Medicaid 1.9%, and both sit inside the row above.
Urban against rural, at the median
Urban (287)
Rural (110)
Occupancy
86.8%
85.0%
Medicaid share of days
64.7%
70.7%
Patient revenue per patient day
$393
$372
Operating expense per patient day
$372
$354
Net margin
6.7%
6.5%
Each side is ranked over its own filings, so the two columns are two medians and not a split of one. A filing CMS left unclassified is in neither column, which is why the two counts need not add to the state total.
Census is not the constraint
66% of North Carolina buildings closed the year at 80% occupancy or better, on the 396 reports that carry occupancy, and 20% of the 395 that carry a bottom line still filed a loss.
A $65 gap per patient day
Operating cost runs $339 a patient day at the 25th percentile against $404 at the 75th, on 388 North Carolina reports. At the median building's own year of 31,835 patient days, that gap is $2.1 million a year between a lean cost structure and a heavy one.
The balance sheet holds
The median North Carolina filing closed on a current ratio of 1.70, on the 351 reports that carry both sides of the balance sheet, and 33% of them closed under 1.00, which means owing more inside a year than they hold to pay it with. Only 20% of the state's filings lost money on patient care, so this is a working-capital reading rather than an earnings one.
Medicare cost reports as filed, fiscal years ending 2024-09-30 to 2026-06-30, one full-year report per facility: 397 reports covering 12,430,269 patient days, of which 12,363,781 sit on the 392 reports that break days out by payer, which is what the payer table below divides by. Every line carries the number of reports behind it, and a line standing on fewer than 20 reports is not ranked. Operating expense is the cost report’s own operating line. Net income also counts income and expense outside patient care, such as investment income, rentals and donations, which is why it is not patient revenue minus that line.
Medicaid Rate Snapshot
$355
North Carolina average daily rate
$357
statewide median
North Carolina carries a median Medicaid daily rate of $357 across 305 rated facilities, 73 percent of the buildings we track in the state, with the middle half of the market between $346 and $367 a day. The distribution is tight, which usually means a cost-capped methodology holding most buildings in a band. For-profit buildings run $20 a day above non-profit ones ($358 against $338 at the median), a gap that reflects the class each sits in rather than the quality of the building. Rates are effective October 2026.
Percentile
Medicaid daily rate
10th
$335
25th
$346
Median (50th)
$357
75th
$367
90th
$376
Range $288 to $405 across 305 rated facilities; rates effective October 2026.
CMS Ownership Analytics · 419 NC SNFs
Ownership
Facilities
Avg ★
Staffing ★
Nurse turnover
1★ / 5★
CMS fines
For-Profit
350
2.69
2.45
50%
89 / 42
$14.2M
Non-Profit
60
4.20
4.16
40%
2 / 35
$672K
Government
9
3.89
4.38
39%
0 / 4
$465K
North Carolina skilled nursing is 84 percent for-profit by facility count: 350 of 419 buildings, averaging 2.69 stars overall and 2.45 on staffing. The balance is 60 non-profit, 9 government. Non-Profit buildings rate highest at 4.20 stars and for-profit lowest at 2.69. Ownership type as CMS records it describes the license holder. The real estate behind it is frequently a different party, and that is the layer we resolve.
Quality, Staffing & Distress Signals
42%
rated one or two stars
12
special focus / candidate
North Carolina averages 2.93 stars overall across 419 facilities and 43,850 licensed beds. Average occupancy runs 83 percent, which is the number that decides whether a building services its debt. Quality splits at the bottom: 174 facilities (42 percent) rate one or two stars overall, 91 of them one star. Special Focus status or candidacy covers 12 of them. CMS fines on the current record total $15.3M across 235 facilities. Total nurse turnover averages 49.0 percent. Counting any facility that carries at least one of a one- or two-star overall rating, Special Focus status or candidacy, CMS fines on the current record, or a distressed-title flag from county records, 258 of 419 buildings show a distress signal, 62 percent of the total.
Where the Beds Are
County
Facilities
Licensed beds
Mecklenburg
29
2,983
Wake
21
2,174
Guilford
20
2,284
Buncombe
19
1,899
Forsyth
14
1,477
Durham
13
1,412
New Hanover
11
977
Cumberland
10
1,029
Market Structure
45%
run by the eight largest groups
55%
run by everyone else
The eight largest operating groups run 189 of North Carolina's 419 skilled nursing facilities, 45 percent of the state and 49 percent of its licensed beds. The remaining 230 buildings are spread across a long tail of smaller operators and independents.
Operating scale is not the same as real-estate ownership, and in most markets the two are separate. The property behind these portfolios is held across a far larger and more fragmented set of owners, many of them holding a single building outright. That is the layer we resolve, and it is why a market that looks consolidated from the operating side is usually anything but from the ownership side.
Hospital Discharge Demand
59,936
SNF-relevant discharges (minimum)
77
reporting hospitals
North Carolina's 77 reporting hospitals discharged at least 59,936 traditional-Medicare inpatients in the diagnosis groups that most often need skilled care afterward, in federal fiscal 2024. Sepsis leads at 16,875 discharges. Every one of these patients needed a next setting, and the facilities positioned closest to the highest-volume hospitals see that demand first.
Condition
Discharges (at least)
Sepsis
16,875
Heart failure
9,799
Pneumonia
6,053
Urinary tract infection
5,620
Respiratory infection
5,252
Stroke
4,628
Kidney failure
4,143
Hip & femur surgery
2,806
COPD
2,549
Hip & knee replacement
2,211
Hospital
SNF-relevant discharges
30-day HF readmissions
NOVANT HEALTH NEW HANOVER REGIONAL MEDICAL CENTER · WILMINGTON
2,902
19.4%
MEMORIAL MISSION HOSPITAL AND ASHEVILLE SURGERY CE · ASHEVILLE
2,532
20.6%
NOVANT HEALTH FORSYTH MEDICAL CENTER · WINSTON-SALEM
2,477
20.8%
ECU HEALTH MEDICAL CENTER · GREENVILLE
2,455
21.3%
MOSES H. CONE MEMORIAL HOSPITAL, THE · GREENSBORO
2,113
20.3%
WAKEMED, RALEIGH CAMPUS · RALEIGH
2,029
20.4%
DUKE UNIVERSITY HOSPITAL · DURHAM
1,923
20.6%
FIRSTHEALTH MOORE REGIONAL HOSPITAL · PINEHURST
1,901
19.7%
REX HOSPITAL · RALEIGH
1,881
20.6%
CAPE FEAR VALLEY MEDICAL CENTER · FAYETTEVILLE
1,653
23.2%
Traditional Medicare discharges, federal fiscal 2024, in the diagnosis groups that most often discharge to skilled care. CMS withholds any line under 11 discharges, so every figure is a minimum. Readmission rates: CMS Care Compare, three-year window; n/a means CMS reports too few cases.
Medicare Readmission Penalty
79%
of graded facilities are cut this year
0.9%
average cut across the graded set
316 of North Carolina's 402 graded skilled nursing facilities (79%) are taking a live Medicare payment cut this federal fiscal year under CMS's SNF Value-Based Purchasing program, which blends readmissions, infections, staffing and turnover into one multiplier and applies it to every Medicare day a building bills. The graded set averages a 0.9% cut across the whole state. A federal number like that says little read alone, which is why we check it against the fuller financial and operational record we hold on every building before it reaches a report: the buildings already under pressure elsewhere are the ones a payment cut actually threatens.
CMS SNF Value-Based Purchasing, FY2026 determination, published February 2026. The multiplier blends readmissions, infections, staffing and turnover and applies to every Medicare day a facility bills; below 1.0 is a live payment cut, not a one-time fine.
Medicare Advantage Penetration
58.0%
of the state's Medicare population is in Medicare Advantage plans
Medicare Advantage now covers 58.0% of North Carolina's Medicare population, as of April 2026. That is up 5.6 points in three years. Rockingham County runs highest in the state at 77.0%. An MA member typically draws fewer skilled-nursing days per admission than traditional Medicare, so the counties at the top of that list are the ones structurally losing SNF days first, whatever the raw discharge count says.
County
Medicare Advantage share
Rockingham County
77.0%
Randolph County
75.5%
Yadkin County
74.4%
Davidson County
73.6%
Robeson County
73.5%
Stokes County
72.8%
Alamance County
70.9%
Guilford County
70.8%
CMS Medicare Monthly Enrollment, county grain, April 2026. An MA member typically draws fewer skilled-nursing days per admission than traditional Medicare, so a rising share is a structural headwind on SNF demand, not a one-quarter blip.
Market Observations
Beds concentrate where the population does: Mecklenburg County with 29 facilities and 2,983 beds, Wake County with 21 facilities and 2,174 beds, Guilford County with 20 facilities and 2,284 beds.
Legislative & Regulatory Watch
In effect
Federal: Staffing Mandate (Oct 2026)
Operator implication: Staffing floors bind hardest on buildings already below the state average on hours per resident, which is where distressed sales start.
Operator implication: Staffing floors bind hardest on buildings already below the state average on hours per resident, which is where distressed sales start.
Amid changes to federal oversight of nursing homes during the Trump administration -- including rescinding the nursing home staffing rule issued by the Biden administration, prioritizing inspections that are triggered by complaints over routine inspections, and suspending the deadline to report detailed ownership information -- this issue brief provides an overview of the nursing home inspection process and the types
If a county-level North Carolina breakdown, or the ownership and capital-structure detail behind any facility in it, would be useful, a short confidential conversation is the fastest way to get it. There is no cost and no obligation, and the buyer you select covers our fee.
CMS Provider Information / Care Compare: facility counts, licensed beds, occupancy, Five-Star ratings, staffing, nurse turnover, fines and Special Focus status, processed 2026-09-01.
CMS Payroll-Based Journal: nurse staffing hours and turnover.
Federal ownership filings: PECOS Form 855A indirect-owner tree and HCRIS cost-report related parties.
County property and mortgage records via the 3G real-estate-ownership resolution layer.
3G Healthcare Real Estate proprietary warehouse, resolved as of the date shown above.
North Carolina published Medicaid nursing-facility rate files: 305 rated facilities, effective October 2026.
State and federal legislative and regulatory tracking via the 3G intelligence scan, with the source for each item linked in that section.
CMS Medicare inpatient claims (fiscal 2024): hospital discharge volumes by diagnosis group, traditional Medicare only; CMS withholds lines under 11 discharges, so volumes are minimums. Readmission rates from CMS Care Compare's three-year measure window.
CMS SNF Value-Based Purchasing facility-level file, FY2026 determination (published February 2026): readmission, infection, staffing and turnover measures rolled into one Medicare payment multiplier per facility.
CMS Medicare Monthly Enrollment: Medicare Advantage penetration by county, April 2026.
Medicare cost reports (CMS HCRIS), FY2024 to FY2026: 397 filings from 397 North Carolina skilled nursing facilities, one full-year report each, loaded 2026-10-06. Occupancy, patient days by payer, patient revenue, operating expense and net income as each facility filed them.
3G Healthcare Real Estate is a brokerage firm specializing exclusively in skilled
nursing facility real estate. We do not provide legal, financial, or tax advice.
3G Healthcare Real Estate, 456 N. Meridian St #441332, Indianapolis, IN 46204.
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