a product by 3G Healthcare Real EstateExclusively SNF sell-side advisors
SNFRadar

Georgia Skilled Nursing - Market Intelligence

Georgia · GA · September 2026 · July 2026 rate file

Find your building

Find your building in Georgia

On the public record: occupancy, staffing, rating, straight off the source.

3G Healthcare Real Estate GA
Georgia Skilled Nursing: Market Intelligence Report
September 8, 2026  ·  Exclusively SNF Sell-Side Advisors · Since 2014

3G Healthcare Real Estate is a sell-side advisory firm working only in skilled nursing facility real estate. This report is the Georgia ownership and operating picture as we track it, drawn from CMS Provider Information, federal ownership filings, county property records, published Medicaid rate files, and our own resolution work.

Every figure below describes the market in aggregate; nothing here is specific to any single owner or property.

356
facilities
39,494
licensed beds
80%
avg occupancy
60%
showing distress
Medicaid Rate Snapshot
$278
Georgia average daily rate
$277
statewide median

Georgia carries a median Medicaid daily rate of $277 across 335 rated facilities, 94 percent of the buildings we track in the state, with the middle half of the market between $253 and $299 a day. The distribution is tight, which usually means a cost-capped methodology holding most buildings in a band. Government buildings run $34 a day above for-profit ones ($301 against $267 at the median), a gap that reflects the class each sits in rather than the quality of the building. Rates are effective July 2026.

PercentileMedicaid daily rate
10th$235
25th$253
Median (50th)$277
75th$299
90th$326
Range $167 to $385 across 335 rated facilities; rates effective July 2026.
CMS Ownership Analytics · 356 GA SNFs
OwnershipFacilitiesAvg ★Staffing ★Nurse turnover1★ / 5★CMS fines
For-Profit2472.371.9548%89 / 26$4.3M
Non-Profit933.403.2343%10 / 23$782K
Government163.253.1340%1 / 5$17K

Georgia skilled nursing is 69 percent for-profit by facility count: 247 of 356 buildings, averaging 2.37 stars overall and 1.95 on staffing. The balance is 93 non-profit, 16 government. Non-Profit buildings rate highest at 3.40 stars and for-profit lowest at 2.37. Ownership type as CMS records it describes the license holder. The real estate behind it is frequently a different party, and that is the layer we resolve.

Quality, Staffing & Distress Signals
49%
rated one or two stars
12
special focus / candidate

Georgia averages 2.68 stars overall across 356 facilities and 39,494 licensed beds. Average occupancy runs 80 percent, which is the number that decides whether a building services its debt. Quality splits at the bottom: 173 facilities (49 percent) rate one or two stars overall, 100 of them one star. Special Focus status or candidacy covers 12 of them. CMS fines on the current record total $5.1M across 132 facilities. Total nurse turnover averages 46.0 percent. Counting any facility that carries at least one of a one- or two-star overall rating, Special Focus status or candidacy, CMS fines on the current record, or a distressed-title flag from county records, 212 of 356 buildings show a distress signal, 60 percent of the total.

Where the Beds Are
CountyFacilitiesLicensed beds
Fulton192,985
De Kalb182,462
Cobb131,733
Gwinnett111,191
Bibb111,163
Chatham111,154
Richmond111,094
Floyd8714
Market Structure
55%
run by the eight largest groups
45%
run by everyone else

The eight largest operating groups run 195 of Georgia's 356 skilled nursing facilities, 55 percent of the state and 55 percent of its licensed beds. The remaining 161 buildings are spread across a long tail of smaller operators and independents.

Operating scale is not the same as real-estate ownership, and in most markets the two are separate. The property behind these portfolios is held across a far larger and more fragmented set of owners, many of them holding a single building outright. That is the layer we resolve, and it is why a market that looks consolidated from the operating side is usually anything but from the ownership side.

Hospital Discharge Demand
55,800
SNF-relevant discharges (minimum)
87
reporting hospitals

Georgia's 87 reporting hospitals discharged at least 55,800 traditional-Medicare inpatients in the diagnosis groups that most often need skilled care afterward, in federal fiscal 2024. Sepsis leads at 19,480 discharges. Every one of these patients needed a next setting, and the facilities positioned closest to the highest-volume hospitals see that demand first.

ConditionDischarges (at least)
Sepsis19,480
Heart failure9,158
Pneumonia4,776
Urinary tract infection4,758
Kidney failure4,557
Stroke4,183
Respiratory infection4,101
Hip & femur surgery2,474
COPD1,717
Hip & knee replacement596
HospitalSNF-relevant discharges30-day HF readmissions
WELLSTAR KENNESTONE REGIONAL MEDICAL CENTER · MARIETTA2,72820.5%
NORTHEAST GEORGIA MEDICAL CENTER, INC · GAINESVILLE2,67420.2%
PIEDMONT ATHENS REGIONAL MEDICAL CENTER · ATHENS1,96421.2%
PIEDMONT FAYETTE HOSPITAL · FAYETTEVILLE1,65320.0%
PIEDMONT AUGUSTA HOSPITAL · AUGUSTA1,49120.7%
NORTHSIDE HOSPITAL FORSYTH · CUMMING1,47821.2%
NORTHSIDE HOSPITAL CHEROKEE · CANTON1,46218.8%
NORTHSIDE HOSPITAL GWINNETT · LAWRENCEVILLE1,42620.0%
EMORY HOUSTON HOSPITAL WARNER ROBINS · WARNER ROBINS1,30720.1%
PIEDMONT HENRY HOSPITAL · STOCKBRIDGE1,29820.2%
Traditional Medicare discharges, federal fiscal 2024, in the diagnosis groups that most often discharge to skilled care. CMS withholds any line under 11 discharges, so every figure is a minimum. Readmission rates: CMS Care Compare, three-year window; n/a means CMS reports too few cases.
Medicare Readmission Penalty
86%
of graded facilities are cut this year
1.2%
average cut across the graded set

295 of Georgia's 342 graded skilled nursing facilities (86%) are taking a live Medicare payment cut this federal fiscal year under CMS's SNF Value-Based Purchasing program, which blends readmissions, infections, staffing and turnover into one multiplier and applies it to every Medicare day a building bills. The graded set averages a 1.2% cut across the whole state. A federal number like that says little read alone, which is why we check it against the fuller financial and operational record we hold on every building before it reaches a report: the buildings already under pressure elsewhere are the ones a payment cut actually threatens.

CMS SNF Value-Based Purchasing, FY2026 determination, published February 2026. The multiplier blends readmissions, infections, staffing and turnover and applies to every Medicare day a facility bills; below 1.0 is a live payment cut, not a one-time fine.
Medicare Advantage Penetration
56.2%
of the state's Medicare population is in MA plans

Medicare Advantage now covers 56.2% of Georgia's Medicare population, as of April 2026. That is up 3.3 points in three years. Baker County runs highest in the state at 72.5%. An MA member typically draws fewer skilled-nursing days per admission than traditional Medicare, so the counties at the top of that list are the ones structurally losing SNF days first, whatever the raw discharge count says.

CountyMedicare Advantage share
Baker County72.5%
Stewart County72.5%
Warren County71.9%
Treutlen County70.8%
Hancock County70.8%
Burke County70.7%
Atkinson County69.7%
Jenkins County69.4%
CMS Medicare Monthly Enrollment, county grain, April 2026. An MA member typically draws fewer skilled-nursing days per admission than traditional Medicare, so a rising share is a structural headwind on SNF demand, not a one-quarter blip.
Market Observations

Beds concentrate where the population does: Fulton County with 19 facilities and 2,985 beds, De Kalb County with 18 facilities and 2,462 beds, Cobb County with 13 facilities and 1,733 beds.

Legislative & Regulatory Watch
In effect
Georgia: Medicaid Rate (May 2026)
In signing the $76.5B FY2027 budget on May 12, 2026, Gov. Kemp vetoed $6.8M to enrich the fair-rental-value (FRV) capital formula (raising the equipment allowance to $8,000/bed) and $512,622 for a higher nursing-home ventilator reimbursement rate. Both line items would have added Medicaid reimbursement to SNFs; their removal holds rates flat.
Operator implication: Reimbursement is the single largest line in a nursing facility's revenue, so a rate move of any size resets valuation across the whole state.
Federal: Staffing Mandate (Aug 2026)
Operator implication: Staffing floors bind hardest on buildings already below the state average on hours per resident, which is where distressed sales start.
Federal: Reimbursement (Aug 2026)
Operator implication: Payment policy changes reach every building in the state, and the effect on a thin-margin operator arrives within a quarter.
Active / watch
Georgia: State Budget (Feb 2026)
Georgia's FY2027 Department of Community Health budget includes $128.5M in nursing-home provider fees as a financing source for Medicaid SNF payments, a decline from the $158.9M figure cited for FY2026. The provider-fee program is the backbone of state-directed supplemental payments to nursing facilities.
Operator implication: Budget language sets the reimbursement envelope for the following rate year, so it is the earliest reliable signal of where rates are heading.
Georgia: Con Moratorium (Feb 2026)
Health; exempt from certificate of need requirements certain nursing homes for war veterans Last action: House Committee Favorably Reported (2026-02-24)
Operator implication: A licensure freeze makes existing licensed beds harder to replace, which supports the value of buildings already operating.
Rescinded
Georgia: Con Moratorium (Jun 2026)
The 2025 Senate substitute for HB 1393 would repeal Georgia's certificate-of-need program for hospitals, surgery centers, and imaging facilities but expressly excludes skilled nursing facilities, leaving SNF bed development under CON. Retaining CON for nursing homes protects incumbent operators' bed supply from new competition.
If a county-level Georgia breakdown, or the ownership and capital-structure detail behind any facility in it, would be useful, a short confidential conversation is the fastest way to get it. There is no cost and no obligation, and the buyer you select covers our fee.
Start a Confidential Conversation
Christian Patrick
President
317.493.7767
[email protected]
Stan Klos III
Founder
813.562.7780 (c) · 317.982.5106 (o)
[email protected]
3G Healthcare Real Estate · 3ghcre.com
Exclusively SNF Sell-Side Advisors
Sources
  1. CMS Provider Information / Care Compare: facility counts, licensed beds, occupancy, Five-Star ratings, staffing, nurse turnover, fines and Special Focus status, processed 2026-07-01.
  2. CMS Payroll-Based Journal: nurse staffing hours and turnover.
  3. Federal ownership filings: PECOS Form 855A indirect-owner tree and HCRIS cost-report related parties.
  4. County property and mortgage records via the 3G real-estate-ownership resolution layer.
  5. 3G Healthcare Real Estate proprietary warehouse, resolved as of the date shown above.
  6. Georgia published Medicaid nursing-facility rate files: 335 rated facilities, effective July 2026. A further 3 facilities are excluded from the rate figures: the published file carries conflicting rates against those buildings on the same effective date, so we report no rate rather than pick one.
  7. State and federal legislative and regulatory tracking via the 3G intelligence scan, with the source for each item linked in that section.
  8. CMS Medicare inpatient claims (fiscal 2024): hospital discharge volumes by diagnosis group, traditional Medicare only; CMS withholds lines under 11 discharges, so volumes are minimums. Readmission rates from CMS Care Compare's three-year measure window.
  9. CMS SNF Value-Based Purchasing facility-level file, FY2026 determination (published February 2026): readmission, infection, staffing and turnover measures rolled into one Medicare payment multiplier per facility.
  10. CMS Medicare Monthly Enrollment: Medicare Advantage penetration by county, April 2026.
3G Healthcare Real Estate · Exclusively SNF Sell-Side Advisors · SNFRadar Intelligence
3G Healthcare Real Estate is a brokerage firm specializing exclusively in skilled nursing facility real estate. We do not provide legal, financial, or tax advice.

3G Healthcare Real Estate, 456 N. Meridian St #441332, Indianapolis, IN 46204.