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Kentucky Skilled Nursing - Market Intelligence

Kentucky · KY · September 2026 · October 2025 rate file

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3G Healthcare Real Estate KY
Kentucky Skilled Nursing: Market Intelligence Report
September 8, 2026  ·  Exclusively SNF Sell-Side Advisors · Since 2014

3G Healthcare Real Estate is a sell-side advisory firm working only in skilled nursing facility real estate. This report is the Kentucky ownership and operating picture as we track it, drawn from CMS Provider Information, federal ownership filings, county property records, published Medicaid rate files, and our own resolution work.

Every figure below describes the market in aggregate; nothing here is specific to any single owner or property.

267
facilities
25,352
licensed beds
86%
avg occupancy
51%
showing distress
Medicaid Rate Snapshot
$375
Kentucky average daily rate
$372
statewide median

Kentucky carries a median Medicaid daily rate of $372 across 230 rated facilities, 86 percent of the buildings we track in the state, with the middle half of the market between $344 and $397 a day. The distribution is tight, which usually means a cost-capped methodology holding most buildings in a band. For-profit buildings run $12 a day above non-profit ones ($373 against $361 at the median), a gap that reflects the class each sits in rather than the quality of the building. Rates are effective October 2025.

PercentileMedicaid daily rate
10th$328
25th$344
Median (50th)$372
75th$397
90th$434
Range $288 to $517 across 230 rated facilities; rates effective October 2025.
CMS Ownership Analytics · 267 KY SNFs
OwnershipFacilitiesAvg ★Staffing ★Nurse turnover1★ / 5★CMS fines
For-Profit2192.882.4447%51 / 36$3.6M
Non-Profit423.503.9344%7 / 15$1.1M
Government64.175.0029%0 / 3$72K

Kentucky skilled nursing is 82 percent for-profit by facility count: 219 of 267 buildings, averaging 2.88 stars overall and 2.44 on staffing. The balance is 42 non-profit, 6 government. Government buildings rate highest at 4.17 stars and for-profit lowest at 2.88. Ownership type as CMS records it describes the license holder. The real estate behind it is frequently a different party, and that is the layer we resolve.

Quality, Staffing & Distress Signals
39%
rated one or two stars
6
special focus / candidate

Kentucky averages 3.01 stars overall across 267 facilities and 25,352 licensed beds. Average occupancy runs 86 percent, which is the number that decides whether a building services its debt. Quality splits at the bottom: 105 facilities (39 percent) rate one or two stars overall, 58 of them one star. Special Focus status or candidacy covers 6 of them. CMS fines on the current record total $4.7M across 92 facilities. Total nurse turnover averages 46.4 percent. Counting any facility that carries at least one of a one- or two-star overall rating, Special Focus status or candidacy, CMS fines on the current record, or a distressed-title flag from county records, 137 of 267 buildings show a distress signal, 51 percent of the total.

Where the Beds Are
CountyFacilitiesLicensed beds
Jefferson394,018
Fayette121,303
Kenton8769
Daviess7653
Hardin7602
Hopkins7590
Warren7573
Whitley5534
Market Structure
53%
run by the eight largest groups
47%
run by everyone else

The eight largest operating groups run 141 of Kentucky's 267 skilled nursing facilities, 53 percent of the state and 51 percent of its licensed beds. The remaining 126 buildings are spread across a long tail of smaller operators and independents.

Operating scale is not the same as real-estate ownership, and in most markets the two are separate. The property behind these portfolios is held across a far larger and more fragmented set of owners, many of them holding a single building outright. That is the layer we resolve, and it is why a market that looks consolidated from the operating side is usually anything but from the ownership side.

Hospital Discharge Demand
32,655
SNF-relevant discharges (minimum)
57
reporting hospitals

Kentucky's 57 reporting hospitals discharged at least 32,655 traditional-Medicare inpatients in the diagnosis groups that most often need skilled care afterward, in federal fiscal 2024. Sepsis leads at 10,469 discharges. Every one of these patients needed a next setting, and the facilities positioned closest to the highest-volume hospitals see that demand first.

ConditionDischarges (at least)
Sepsis10,469
Heart failure5,023
Pneumonia3,843
Urinary tract infection2,836
Respiratory infection2,655
Kidney failure2,613
Stroke2,055
COPD1,475
Hip & femur surgery1,238
Hip & knee replacement448
HospitalSNF-relevant discharges30-day HF readmissions
NORTON HOSPITALS, INC · LOUISVILLE4,04621.7%
BAPTIST HEALTH LOUISVILLE · LOUISVILLE2,73620.8%
BAPTIST HEALTH LEXINGTON · LEXINGTON1,56922.3%
BAPTIST HEALTH HARDIN · ELIZABETHTOWN1,47818.9%
ST ELIZABETH EDGEWOOD · EDGEWOOD1,44019.7%
KING'S DAUGHTERS' MEDICAL CENTER · ASHLAND1,40021.8%
UNIVERSITY OF KENTUCKY HOSPITAL · LEXINGTON1,20821.6%
OWENSBORO HEALTH REGIONAL HOSPITAL · OWENSBORO1,19821.4%
UOFL HEALTH - JEWISH HOSPITAL and Mary & Elizabeth Hospital · LOUISVILLE1,15921.2%
THE MEDICAL CENTER (BOWLING GREEN) · BOWLING GREEN1,14019.2%
Traditional Medicare discharges, federal fiscal 2024, in the diagnosis groups that most often discharge to skilled care. CMS withholds any line under 11 discharges, so every figure is a minimum. Readmission rates: CMS Care Compare, three-year window; n/a means CMS reports too few cases.
Medicare Readmission Penalty
86%
of graded facilities are cut this year
1.1%
average cut across the graded set

223 of Kentucky's 259 graded skilled nursing facilities (86%) are taking a live Medicare payment cut this federal fiscal year under CMS's SNF Value-Based Purchasing program, which blends readmissions, infections, staffing and turnover into one multiplier and applies it to every Medicare day a building bills. The graded set averages a 1.1% cut across the whole state. A federal number like that says little read alone, which is why we check it against the fuller financial and operational record we hold on every building before it reaches a report: the buildings already under pressure elsewhere are the ones a payment cut actually threatens.

CMS SNF Value-Based Purchasing, FY2026 determination, published February 2026. The multiplier blends readmissions, infections, staffing and turnover and applies to every Medicare day a facility bills; below 1.0 is a live payment cut, not a one-time fine.
Medicare Advantage Penetration
55.5%
of the state's Medicare population is in MA plans

Medicare Advantage now covers 55.5% of Kentucky's Medicare population, as of April 2026. That is up 4.2 points in three years. Breathitt County runs highest in the state at 72.5%. An MA member typically draws fewer skilled-nursing days per admission than traditional Medicare, so the counties at the top of that list are the ones structurally losing SNF days first, whatever the raw discharge count says.

CountyMedicare Advantage share
Breathitt County72.5%
Elliott County72.3%
Leslie County71.9%
Clay County71.9%
Wolfe County70.9%
Morgan County70.2%
Magoffin County70.0%
Lee County69.9%
CMS Medicare Monthly Enrollment, county grain, April 2026. An MA member typically draws fewer skilled-nursing days per admission than traditional Medicare, so a rising share is a structural headwind on SNF demand, not a one-quarter blip.
Market Observations

Beds concentrate where the population does: Jefferson County with 39 facilities and 4,018 beds, Fayette County with 12 facilities and 1,303 beds, Kenton County with 8 facilities and 769 beds.

Legislative & Regulatory Watch
In effect
Kentucky: Medicaid Rate (Jun 2026)
Under Kentucky's reimbursement methodology, the temporary nursing-facility per-diem add-on is being ratcheted down: from $39.84 (Jul-Dec 2025) to $38.25 (Jan-Jun 2026) to $36.66 (Jul-Dec 2026), shaving roughly $3+ per Medicaid day off NF revenue over the year. The cut sits on top of the new price-based methodology rather than the rebased standard price itself.
Operator implication: Reimbursement is the single largest line in a nursing facility's revenue, so a rate move of any size resets valuation across the whole state.
Kentucky: Cms Rule (Jun 2026)
OBBBA (signed Jul 4, 2025) freezes/phases down Medicaid provider taxes (with an NF/ICF carve-out below 6%), caps and cuts state directed payments starting 2028, and imposes work-reporting requirements from Dec 31, 2026 projected to drop ~149,000 Kentuckians from Medicaid. Fewer covered patients and squeezed state Medicaid financing are net negatives for SNF payer mix and rates, despite the nursing-facility provider-t
Operator implication: Federal rules reach every building in the country, so the effect shows up in the same quarter across the entire portfolio.
Federal: Staffing Mandate (Aug 2026)
Operator implication: Staffing floors bind hardest on buildings already below the state average on hours per resident, which is where distressed sales start.
Federal: Reimbursement (Aug 2026)
Operator implication: Payment policy changes reach every building in the state, and the effect on a thin-margin operator arrives within a quarter.
Active / watch
Kentucky: Survey Enforcement (Jun 2026)
Kentucky surveyors issued 41 Immediate Jeopardy citations across 30 facilities in 2025, led by F689 (accidents) with an uptick in F600/F607 abuse-and-neglect tags. Heightened survey enforcement raises compliance costs, civil money penalty exposure, and liability risk for Kentucky SNF operators.
Operator implication: Survey and enforcement changes move the risk of citation and fines, which lenders and buyers price directly.
Rescinded
Federal: Staffing Mandate (Jul 2026)
Amid changes to federal oversight of nursing homes during the Trump administration -- including rescinding the nursing home staffing rule issued by the Biden administration, prioritizing inspections that are triggered by complaints over routine inspections, and suspending the deadline to report detailed ownership information -- this issue brief provides an overview of the nursing home inspection process and the types
If a county-level Kentucky breakdown, or the ownership and capital-structure detail behind any facility in it, would be useful, a short confidential conversation is the fastest way to get it. There is no cost and no obligation, and the buyer you select covers our fee.
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Sources
  1. CMS Provider Information / Care Compare: facility counts, licensed beds, occupancy, Five-Star ratings, staffing, nurse turnover, fines and Special Focus status, processed 2026-07-01.
  2. CMS Payroll-Based Journal: nurse staffing hours and turnover.
  3. Federal ownership filings: PECOS Form 855A indirect-owner tree and HCRIS cost-report related parties.
  4. County property and mortgage records via the 3G real-estate-ownership resolution layer.
  5. 3G Healthcare Real Estate proprietary warehouse, resolved as of the date shown above.
  6. Kentucky published Medicaid nursing-facility rate files: 230 rated facilities, effective October 2025. A further 2 facilities are excluded from the rate figures: the published file carries conflicting rates against those buildings on the same effective date, so we report no rate rather than pick one.
  7. State and federal legislative and regulatory tracking via the 3G intelligence scan, with the source for each item linked in that section.
  8. CMS Medicare inpatient claims (fiscal 2024): hospital discharge volumes by diagnosis group, traditional Medicare only; CMS withholds lines under 11 discharges, so volumes are minimums. Readmission rates from CMS Care Compare's three-year measure window.
  9. CMS SNF Value-Based Purchasing facility-level file, FY2026 determination (published February 2026): readmission, infection, staffing and turnover measures rolled into one Medicare payment multiplier per facility.
  10. CMS Medicare Monthly Enrollment: Medicare Advantage penetration by county, April 2026.
3G Healthcare Real Estate · Exclusively SNF Sell-Side Advisors · SNFRadar Intelligence
3G Healthcare Real Estate is a brokerage firm specializing exclusively in skilled nursing facility real estate. We do not provide legal, financial, or tax advice.

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